Introduction To UX

Learn the practical skills you need as a UX designer


Work through a complete UX process, build a portfolio & develop your skills in this 8 week course

Take it at your own pace or get one-to-one coaching

In this introduction to UX course we'll provide you with a solid foundation of the practical soft and hard skills that you need as a User Experience (UX) designer whilst working through a UX project from start to finish.

Whilst the course will focus on the UX tools that you'll use in your day to day job as a UX designer, each session also provides you with what-you-need-to-know knowledge around strategic thinking, dealing with internal and external stakeholders and presentation skills to help prepare you for the demands of the current job market.

Coming out of the course you'll have received a crash course in UX and have hands on experience of going through a full UX process from idea to prototype, all focused on the skills required by the best companies out there.

All the course exercises will be based around a case and at the end of the course you will have learnt about and worked through:

  • Identified and defined your target audience(s) and key user journeys
  • Understand the role of as well as having defined the landscape in which your website and app will live
  • Identified and documented the pages / views of your website and app
  • Defined and captured content and functionality for your pages and views
  • Turned your sketches, wireframes or mockups into a prototype
  • Tested and validated your prototype with users
  • Know how to proceed from here to turn it from a prototype into a launched website / app

In addition to this you'll also learn about:

  • The role and basics of content strategy
  • What you need to know about apps, responsive design and designing for multiple devices
  • The role of storytelling for UX designers
  • Best practice in presentation skills
  • Have a go to list of tools, tips and useful links

The course is made up of 9 main modules with a number of lectures and exercises in each one:

  1. Introduction to UX & User Centred Design
  2. User Research & Personas
  3. Experience Maps & User Journeys
  4. Information Architecture & Content Strategy
  5. Multi-device Design, Sketching & Wireframing
  6. App UX
  7. Prototyping
  8. Evaluating & Testing
  9. Presenting & Dealing With Stakeholders
  10. Closing remarks


  • Detailed notes for each lecture
  • Additional reading list
  • Lifetime access to the course
  • Links to useful tools, tips & other resources
  • Access to the UX Fika Slack channel
  • A printed copy of my upcoming Storytelling In Design book (O'Reilly - out spring 2018)

This introduction to UX course is aimed at those who want to further their understanding of User Experience Design, or make a career switch into the User Experience field. It’s particularly useful for visual and graphic designers, developers, product owners, project managers, strategists and marketeers.

Since this course is aimed at equipping you with the soft and hard skills that you need when working client side, in agencies or for well-funded startups, this course is not suitable for startup founders who want to learn more about UX. Please refer to our 'UX for startups' course that's specifically tailored to the needs and fast paced life of startups.

Image via Flickr user Juhan Sonin

Your Instructor

Anna Dahlström
Anna Dahlström

The UX Fika courses and classes are run by Anna, a London based Swedish UX designer, speaker and coach. Over the last 17 years Anna has worked client side for the likes of BBC, for startups (including running her own) and agencies on a large variety of brands and projects, from websites and apps to TV UIs. Both in a permanent and in a freelance capacity. She’s a regular speaker and have spoken and run workshops at conferences like SXSW, UX London and UXLx. She was one of the first instructors for General Assembly in London where she taught close to 50 classes over 4 1/2 years related to designing for multiple devices. She's currently helping organisations and startups with UX related matters as well as finishing off a book for O'Reilly about Storytelling in Design.

Class Curriculum

  Welcome to Introduction to UX
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Frequently Asked Questions

When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish. It's designed to be completed in 8 weeks, but you can take as much or as little time as you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
How much time do I need to set aside?
The course is designed to fit around work and to be completed in 8 weeks. What requires the most time is working through the exercises. For each one we've included a rough estimate of how long you should spend on them. We've generally based this on doing e.g. one persona. To complete all the exercises and to come out with a full portfolio project at the end with e.g. more than one persona, we advise that you set aside an additional 4 hours minimum for each main section of the course (e.g. '2. User research & Personas') to continue and complete the work. This, however, is a rough guideline. Some modules will require more time and how long it actually takes varies from person to person.
What if I've enrolled for coaching sessions?
Great! We'll be in touch and book these in based on our combined schedules and the pace at which you want to take the course. How we use them is up to you. We can go deeper into one area, or we can use them to review what you've done, or a combination. Either way, we can't wait to work with you.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Will I get a job as a junior UX designer after the course?
As with most things, that depends, not the least on how much you put into the course. We do what we can to help candidates and in the last module - 'Closing remarks' - we cover how to get a job in UX, tips for portfolios etc.. We are also continuously growing our list of recruiters and contacts across the globe that other UXers recommend. We'll help connect those students that complete all modules and take part in our one-on-one coaching with relevant contacts as much as we can. Our general tips and links are available to everyone who's enrolled in the course.

Enroll now